Network Blogs & Interviews

Interviews

Marketing vs. PR and why your High-growth Tech Company needs both

What is Marketing? What is Public Relations? Leah Nurik, CEO of Gabriel Marketing Group in the US, explains why both are critical components to the longevity of a tech brand, its revenue and its growth in new customers.

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Changing GCC Economies through Digital Transformation

Among GCC economies, digital-driven growth is critical to their long-term, sustainable development that is no longer fully dependent on oil revenues.

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Middle East Businesses demonstrate Resilient Leadership through COVID-19

In just a span of several months, COVID-19 has brought the private sector in the Middle East into its knees. Nonetheless, Middle East businesses have demonstrated resilient leadership during the pandemic. Nidal Abou Zaki, MD of Orient Planet in Dubai, emphasizes the need for a business model that is resilient, agile and responsive to the needs of the times.

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Public Relations FAQ for Startups and High-Growth Tech Companies

Interview with Leah Nurik, founder and CEO of Gabriel Marketing Group (GMG) in the US, on the most frequently asked questions when engaging startups and high-growth technology companies.

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Listen to your Audiences! Data-driven Strategies become a Priority

Data analysis is no longer only a success indicator of your own output. It has become a crucial tool for listening to your audiences. Listen to Inka Finne who drives key European and global communications programmes for multinational clients at EMG, Eurocom Worldwide's member agency in Benelux & China.

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The Do’s and Don’ts of Social Media PR for Tech Companies

Whether it’s Twitter, Facebook, LinkedIn or Instagram, all the latest breaking news is now aggregated at our fingertips in real-time all day, every day. Read these five tips from Amanda Corey, Vice President PR at Gabriel Marketing Group in the US, about the do’s and don’ts of social media when it comes to a tech PR strategy.

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How to make your Webinar or Online Chat Session stand out

Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live, Zoom or Microsoft Teams session. A blog by Michelle Ponto from EMG in Benelux & China.

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Digitise your PR events? It’s the right setup that counts!

Online events need smart ideas, appropriate tools and convincing concepts to transport the "event feeling" in the best possible way. Christoph Schwartz from Schwartz PR in Germany has recently supported various virtual mega events with his team and explains the critical success factors.

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