Network Blogs & Interviews

Interviews

Why Napier is Employee Owned – Interview with Mike Maynard, MD of Napier

Eurocom Worldwide's member agency Napier in the UK has become an employee-owned business. We have interviewed Mike Maynard, Managing Director of Napier, about the reasons for this major step.

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Founding a PR Network in Southeast Asia

Eurocom Worldwide interviewed Zsofia Balatoni, co-founder and CSO of Rothman Asia in Singapore, about her first-hand experience with building up a PR network in Southeast Asia.

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Understanding the Metaverse and its impact on B2B Marketing

Facebook’s change to Meta is more than just a rebranding – it’s a move towards leveraging current and future technology. Kim Lommaert of EMG in Benelux explains what that means for B2B marketing.

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Marketing vs. PR and why your High-growth Tech Company needs both

What is Marketing? What is Public Relations? Leah Nurik, CEO of Gabriel Marketing Group in the US, explains why both are critical components to the longevity of a tech brand, its revenue and its growth in new customers.

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Changing GCC Economies through Digital Transformation

Among GCC economies, digital-driven growth is critical to their long-term, sustainable development that is no longer fully dependent on oil revenues.

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Middle East Businesses demonstrate Resilient Leadership through COVID-19

In just a span of several months, COVID-19 has brought the private sector in the Middle East into its knees. Nonetheless, Middle East businesses have demonstrated resilient leadership during the pandemic. Nidal Abou Zaki, MD of Orient Planet in Dubai, emphasizes the need for a business model that is resilient, agile and responsive to the needs of the times.

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Public Relations FAQ for Startups and High-Growth Tech Companies

Interview with Leah Nurik, founder and CEO of Gabriel Marketing Group (GMG) in the US, on the most frequently asked questions when engaging startups and high-growth technology companies.

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Listen to your Audiences! Data-driven Strategies become a Priority

Data analysis is no longer only a success indicator of your own output. It has become a crucial tool for listening to your audiences. Listen to Inka Finne who drives key European and global communications programmes for multinational clients at EMG, Eurocom Worldwide's member agency in Benelux & China.

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