Network Blogs & Interviews

Interviews

The Do’s and Don’ts of Social Media PR for Tech Companies

Whether it’s Twitter, Facebook, LinkedIn or Instagram, all the latest breaking news is now aggregated at our fingertips in real-time all day, every day. Read these five tips from Amanda Corey, Vice President PR at Gabriel Marketing Group in the US, about the do’s and don’ts of social media when it comes to a tech PR strategy.

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How to make your Webinar or Online Chat Session stand out

Standing out among a crowded online calendar is a major challenge. Fortunately, there are many options to gain greater engagement and success for your next webinar, online chat, LinkedIn Live, Zoom or Microsoft Teams session. A blog by Michelle Ponto from EMG in Benelux & China.

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Digitise your PR events? It’s the right setup that counts!

Online events need smart ideas, appropriate tools and convincing concepts to transport the "event feeling" in the best possible way. Christoph Schwartz from Schwartz PR in Germany has recently supported various virtual mega events with his team and explains the critical success factors.

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The Impacts of COVID-19 on the PR Industry in the Middle East

Eurocom Worldwide interviewed Nidal Abou Zaki, founder and Managing Director of Orient Planet Group in Dubai, about the impacts of the COVID-19 crisis on the PR industry in the Middle East.

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The Need for Good News in Times of COVID-19

"As a communications person I am saying that in difficult times we need good news that encourage fighting spirit, lead out of the crisis and bring customers back." A comment by Heikki Sal-Saller, partner at In Nomine in Estonia.

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The Impacts of COVID-19 on the Latin American PR Industry

Eurocom Worldwide interviewed Sandra Sinicco, CEO of GrupoCASA in Brazil, on the impacts of the COVID-19 crisis on the Latin American PR Industry.

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Replacing Events in the Era of Social Distancing

In the era of COVID-19 social distancing events are no longer an option for many companies. So, what can B2B technology companies do to replace their events programme? Creative answers from Mike Maynard, Managing Director of Eurocom Worldwide's UK member Napier.

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The Swedish Tech Industry joins Forces against Coronavirus – #VITECHERUPP

The Swedish industry organisation IT & Telekomföretagen has initiated #VITECHERUPP, a national initiative of IT and Telecom companies to develop innovative and smart solutions to battle the Coronavirus pandemic.

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The New Normal – Tips for Corona Crisis Communication

Eurocom Worldwide asked Leah Nurik, founder and CEO of Gabriel Marketing Group in the US, for her tips to communicate during the Coronavirus Crisis.

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Podcasts in Public Relations Strategy: Effective or Overhyped?

Audrey Surette, PR Account Executive at Gabriel Marketing Group (USA), discusses the strategic benefit of podcasts in Public Relations. Are they effective or overhyped?

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Are you ready for Account Based Marketing?

Paulien Boumans, Client Service Director at EMG in Benelux, interviewed Andy Bacon on what you should think about when launching ABM (Account Based Marketing). Andy is a dedicated ABM consultant who works with Paulien to help EMG clients develop successful ABM strategies.

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Influencer Relations in PR

Eurocom Worldwide interviewed Christoph Schwartz, founder and CEO of Schwartz Public Relations, about the importance of influencer relations for PR.

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Rock your own PR Conference!

Eurocom Worldwide interviewed Rostislav Stary, partner of PR.Konektor and Konektor Social, about his motivation to organize a PR conference for clients, media and partners in Prague, Czech Republic.

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EMG Communicator Summit: Rock your clients!

Eurocom Worldwide's Benelux & China member EMG hosted their annual Communicator Summit with senior communicators from across its industrial client portfolio, including guest speakers from Nokia Global Services and others. We asked CEO Greg Farrett about EMG's formula for this successful event. 

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