Network Blogs & Interviews

Creating a unique social profile that reflects an authoritative brand, engages audiences and works as a strong sales tool is a challenge for many industrial brands. Khushboo Bhatia, Digital Marketing Expert at EMG in the Netherlands, explains how they boost Social Media campaigns for industrial clients.

Sustainability, environmental pressures, and digitalization are drastically changing the conversations our clients are having with their customers and suppliers on the tradeshow floor. Lynn Erasmus, Operations Director at EMG, explains how communicators must pivot to meet the challenges and opportunities of building brands in this environment.

Leah Nurik, CEO of our member Gabriel Marketing Goup in the US, raises the question how emerging technologies like ChatGPT integrate with human expertise and experience and where does AI functionality end and the value of the human touch begin.

Eurocom Worldwide's member agency Napier in the UK has become an employee-owned business. We have interviewed Mike Maynard, Managing Director of Napier, about the reasons for this major step.

Eurocom Worldwide interviewed Zsofia Balatoni, co-founder and CSO of Rothman Asia in Singapore, about her first-hand experience with building up a PR network in Southeast Asia.

Facebook’s change to Meta is more than just a rebranding – it’s a move towards leveraging current and future technology. Kim Lommaert of EMG in Benelux explains what that means for B2B marketing.

What is Marketing? What is Public Relations? Leah Nurik, CEO of Gabriel Marketing Group in the US, explains why both are critical components to the longevity of a tech brand, its revenue and its growth in new customers.

Among GCC economies, digital-driven growth is critical to their long-term, sustainable development that is no longer fully dependent on oil revenues.