Network Blogs & Interviews

Interviews

Has ChatGPT Ruined Everything?

Leah Nurik, CEO of our member Gabriel Marketing Goup in the US, raises the question how emerging technologies like ChatGPT integrate with human expertise and experience and where does AI functionality end and the value of the human touch begin.

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Why Napier is Employee Owned – Interview with Mike Maynard, MD of Napier

Eurocom Worldwide's member agency Napier in the UK has become an employee-owned business. We have interviewed Mike Maynard, Managing Director of Napier, about the reasons for this major step.

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Founding a PR Network in Southeast Asia

Eurocom Worldwide interviewed Zsofia Balatoni, co-founder and CSO of Rothman Asia in Singapore, about her first-hand experience with building up a PR network in Southeast Asia.

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Understanding the Metaverse and its impact on B2B Marketing

Facebook’s change to Meta is more than just a rebranding – it’s a move towards leveraging current and future technology. Kim Lommaert of EMG in Benelux explains what that means for B2B marketing.

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Marketing vs. PR and why your High-growth Tech Company needs both

What is Marketing? What is Public Relations? Leah Nurik, CEO of Gabriel Marketing Group in the US, explains why both are critical components to the longevity of a tech brand, its revenue and its growth in new customers.

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Changing GCC Economies through Digital Transformation

Among GCC economies, digital-driven growth is critical to their long-term, sustainable development that is no longer fully dependent on oil revenues.

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Middle East Businesses demonstrate Resilient Leadership through COVID-19

In just a span of several months, COVID-19 has brought the private sector in the Middle East into its knees. Nonetheless, Middle East businesses have demonstrated resilient leadership during the pandemic. Nidal Abou Zaki, MD of Orient Planet in Dubai, emphasizes the need for a business model that is resilient, agile and responsive to the needs of the times.

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Public Relations FAQ for Startups and High-Growth Tech Companies

Interview with Leah Nurik, founder and CEO of Gabriel Marketing Group (GMG) in the US, on the most frequently asked questions when engaging startups and high-growth technology companies.

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