The Recognition Group, one of Australia’s most established marketing communications agencies with a dedicated focus on B2B and technology, is a new member of Eurocom Worldwide, the global PR network, covering Australia and New Zealand.

Founded in 1985 and wholly owned by Adam and Liz Benson, The Recognition Group comprises today three different agencies – Recognition PR, WriteAway Communication and Outsource B2B Marketing. Together, they offer a wide range of integrated PR and marketing services for B2B and technology sectors including IT, engineering, building and construction, consumer electronics, electrical appliances as well as financial services. The Group operates with a team of around 40 highly skilled communications professionals spread across Australia offering unrivalled local as well as international expertise.

Photo of Adam Benson, CEO of The Recognition Group in Australia
Adam Benson, CEO of The Recognition Group in Australia

Adam Benson, CEO of The Recognition Group, said: "Our partnership with Eurocom Worldwide offers our clients access to a highly regarded network of PR and marketing agencies with a deep specialty in B2B technology and industrial sectors. This aligns perfectly with where The Recognition Group is focused. The entire Recognition Group team looks forward to maximising the value of this strategic partnership on behalf of our clients."

Eurocom Worldwide ranks among the largest independent PR & marketing communications networks with a unique specialisation in the global B2B markets focussing on key technology, industrial and commercial sectors. Foundedin 2002, it today comprises 31 PR & marketing communications agencies in 54 offices covering over 80 countries across all five continents.

Photo of Isabel Radwan, Network Director of Eurocom Worldwide
Isabel Radwan, Network Director of Eurocom Worldwide

“The match between The Recognition Group and Eurocom Worldwide is perfect,” commented Isabel Radwan, Network Director of Eurocom Worldwide. “We have been screening the Australian market for an agency with a similar DNA to our members – and the result could not be better. After Media em Movimento in Portugal joined Eurocom Worldwide in January 2023, The Recognition Group follows as another new member that covers one of the few key markets in the world where we still lacked an official member agency. We’re delighted to welcome on board Adam, Liz and the whole Recognition team!"

If you are looking for a dedicated marketing communications agency in Australia and/or New Zealand with a focus on B2B and technology please contact Adam Benson, CEO of the Recognition Group in Australia