Eastwest PR, founded in 1995 with headquarters in Singapore, has joined Eurocom Worldwide, the Global PR Network. Eastwest PR will represent Eurocom Worldwide in Singapore with its network of partner agencies in the neighbouring Southeast Asian countries and will complement the Asiacom Network at Eurocom Worldwide led by EMG China.
Like most Eurocom Worldwide members, Eastwest PR has a focus on today’s technology landscape including consumer and enterprise IT, sustainability and clean tech, as well as industrial B2B sectors such as specialty chemicals, packaging, and more – partnering with many innovative companies around the world who are either established in Asia Pacific or plan to enter this exciting market.
Naveen Kanagalingam and Raymond Lau have assumed full ownership of Eastwest PR three years ago from Jim James, the former founder. Combined, they have close to three decades of integrated communications experience in Asia Pacific, working mainly in the information technology and B2B space.
“As we continue writing the next chapter of Eastwest PR with a new generation of leadership and energy, joining Eurocom Worldwide gives us the best of both worlds: the independence and agility of an independent agency, and the reach and reliability of a trusted global network. Through this partnership, we offer clients a single point of contact across Southeast Asia and access to hand-picked partner agencies worldwide who share our deep B2B and technology focus, results-driven mindset, and values-led approach,” said Raymond Lau, partner at Eastwest PR.
Eurocom Worldwide is one of the largest independent PR and marketing communications networks with a focus on key technology, industrial and commercial sectors. Founded in 2002, it comprises 28 member agencies in around 50 offices covering more than 90 countries across all five continents.
“We are proud of having secured Eastwest PR as our member in Singapore”, says Mike Maynard, Deputy Chairman of Eurocom Worldwide. “Our network’s mission is to offer our clients the most dedicated B2B PR agencies in their local markets and we definitely value dedication and commitment above size with our members. Eastwest PR completely meets these expectations with regards to local capabilities, regional coverage, B2B expertise and global approach.”
