The Team of the communications agency Both People & Comms. in Barcelona and Madrid
The Team at Both People & Comms. in Barcelona and Madrid

Eurocom Worldwide appoints Both People & Comms. as its new member agency for the Spanish market. Founded in 2000 by Cristina Salvador, Both is an integrated communications agency and consultancy based in Barcelona and Madrid with four key lines of activity: PR & campaigns, branded content & events/experiences, internal communications & change management and communications trainings.

Eurocom Worldwide ranks among the largest independent PR & marketing communications networks with a unique specialisation in the global B2B and technology markets. Eurocom Worldwide currently comprises 26 independent, privately owned member agencies in 40 offices covering 70 countries across all five continents.

Network Cooperation on a Global Scale
"We strongly believe in the idea of a global network of independent communications agencies that are highly motivated to cooperate very closely and exchange business between each other because it benefits every single member", says Eduardo Menal, Partner and Executive Director at Both. "Eurocom Worldwide has the perfect fit and concept for our future international business goals. We are very proud to have earned the trust of the network management and the members."

Both works for medium-sized and large companies from a variety of sectors, including pharma (Novartis, Sanofi, Bayer), banking & insurance (Caixabank, Zurich), industrial (BASF), technology (Cellnex, Mobile World Capital) and automotive (SEAT). Both has also significant expertise and a client base in the area of public administration, the non-profit sector and cultural institutions among them clients such as Sagrada Familia or Museo Picasso. The team comprises around 40 communications experts (employees and freelancers) in Barcelona and Madrid.

“2020 has been a tough year for everyone”, says Robin Baker, Chairman of Eurocom Worldwide. “However, despite the global COVID-19 pandemic the member agencies of Eurocom Worldwide have been mastering the economic and communications challenges really well and we are excited to welcome on board Cristina and Eduardo with their team while strengthening our footprint in the Spanish market.”

Eduardo Menal, Partner & Executive Director at Both People & Comms., Spain
Eduardo Menal, Partner & Executive Director at Both, Spain
If you are looking for communications support in the Spanish market please get in touch with Eduardo Menal from Both People & Comms.