Eurocom Worldwide, the global PR network for B2B and technology, has appointed Roke as its new member agency for Turkey, strengthening the network’s coverage for global and local clients seeking communications support in the Turkish market.
Founded in 2024 by Turkish communications expert Kagan Koncak, Roke is a fast-growing boutique agency based in Istanbul. The agency brings together a team of senior consultants with deep expertise in international B2B and technology communications. With 20 years of experience in communications, Roke’s founder Kagan has worked with prominent clients such as the Turkish Business Council Dubai and Northern Emirates, Booking.com, MegaGen Türkiye, Honda Türkiye, Istanbul Airport, and the Turkish Ministry of Transport and Infrastructure.
“I first connected with Eurocom Worldwide when I visited their DACH member Schwartz Public Relations in Munich last year,” said Kagan Koncak, founder of Roke. “I was impressed by the team and quickly realised they operate internationally as part of a strong and well-established PR network. Joining Eurocom Worldwide is an important milestone for Roke as we expand our international outlook beyond the Turkish market and exchange knowledge and best practices with PR colleagues around the world.”
Eurocom Worldwide is celebrating its 24th anniversary this year. With a strong focus on B2B and technology markets, the network has demonstrated over more than two decades that connecting independent, like-minded PR agencies with a shared client focus is both successful and sustainable. The cultural pillars of Eurocom Worldwide include trust and openness, inclusivity, independence, and a non-competitive approach among members. Founded in 2002, the network now comprises 27 member agencies operating from around 45 offices and covering more than 80 countries across all five continents.
“At Eurocom Worldwide, we select our members based on sector expertise, agency culture, and personal chemistry,” said Mike Maynard, Network Chairman of Eurocom Worldwide. “We are delighted to welcome the Roke team to our global community. Navigating the Turkish PR market requires deep local insight, and Roke’s experienced team is ideally positioned to support our international clients with confidence and care.”
