Eurocom Worldwide, the global PR Network, has appointed Rothman Asia in Singapore as its new lead agency for Southeast Asia (SEA). Rothman Asia is the SEA network of Rothman Global which operates on three continents.
With this appointment Eurocom Worldwide now partners with two regional networks in Asia Pacific: EMG Asiacom headquartered in Shanghai covering China, Japan, South Korea and India, and Rothman Asia headquartered in Singapore covering Indonesia, Vietnam, Philippines, Thailand and Malaysia. Rothman Global owns Uniomedia Group who has recently joined Eurocom Worldwide as a member in Central and Eastern Europe.
Eurocom Worldwide is one of the largest independent PR and marketing communications networks with its particular focus on key technology, industrial and commercial sectors. Founded in 2002, it currently comprises 28 member agencies in more than 40 offices covering over 80 countries across all five continents.
Rothman Asia offers a wealth of local expertise
Rothman Asia focuses on regional PR services and intercontinental market access support. The consultants of the agency help their clients – global as well as regional companies – navigate the Southeast Asian market environment and support them from brief to execution in their communication needs, including copy, creative, graphic design and animated video production. For their SEA clients they offer business and marketing focused strategic advisory to support market access and growth overseas.
“We believe that a network of high-performing independent agencies is the ideal solution for the most ambitious businesses since the sole selection criteria for network membership is performance”, says Zsofia Balatoni, co-founder of the Rothman Global network. “The wealth of local expertise that such a network offers is an indispensable support for companies, especially on the huge, bustling Southeast Asian market, which is full of opportunities, as well as being the critical success factor for brilliant Southeast Asian companies to become undisputed global players.”
“Rothman Asia is the fifth agency in 2021 to join our global PR and marketing communications network”, says Robin Baker, Chairman of Eurocom Worldwide. “We offer our members not only highly attractive leads and business opportunities but also a wealth of industry knowledge, sharing of best practices, inspiration for pitches and campaigns as well as regular networking opportunities – both online and offline.”