Network Blogs & Interviews

Interviews

Top Trends for B2B Communications in 2024

Mike Maynard, owner of Napier in the UK and Deputy Chairman of Eurocom Worldwide, describes 11 crucial B2B communications trends for 2024. For this blog he received input and advice from his colleagues at Eurocom Worldwide from around the world.

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Social Engineering: Get Smart, Get Savvy, Get Strategic

Creating a unique social profile that reflects an authoritative brand, engages audiences and works as a strong sales tool is a challenge for many industrial brands. Khushboo Bhatia, Digital Marketing Expert at EMG in the Netherlands, explains how they boost Social Media campaigns for industrial clients.

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The changing Role of Tradeshows

Sustainability, environmental pressures, and digitalization are drastically changing the conversations our clients are having with their customers and suppliers on the tradeshow floor. Lynn Erasmus, Operations Director at EMG, explains how communicators must pivot to meet the challenges and opportunities of building brands in this environment.

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Has ChatGPT Ruined Everything?

Leah Nurik, CEO of our member Gabriel Marketing Goup in the US, raises the question how emerging technologies like ChatGPT integrate with human expertise and experience and where does AI functionality end and the value of the human touch begin.

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Why Napier is Employee Owned – Interview with Mike Maynard, MD of Napier

Eurocom Worldwide's member agency Napier in the UK has become an employee-owned business. We have interviewed Mike Maynard, Managing Director of Napier, about the reasons for this major step.

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Founding a PR Network in Southeast Asia

Eurocom Worldwide interviewed Zsofia Balatoni, co-founder and CSO of Rothman Asia in Singapore, about her first-hand experience with building up a PR network in Southeast Asia.

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Understanding the Metaverse and its impact on B2B Marketing

Facebook’s change to Meta is more than just a rebranding – it’s a move towards leveraging current and future technology. Kim Lommaert of EMG in Benelux explains what that means for B2B marketing.

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Marketing vs. PR and why your High-growth Tech Company needs both

What is Marketing? What is Public Relations? Leah Nurik, CEO of Gabriel Marketing Group in the US, explains why both are critical components to the longevity of a tech brand, its revenue and its growth in new customers.

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