Network Blogs & Interviews

Mike Maynard, Deputy Chairman of Eurocom Worldwide, says: "The most successful independent PR agencies will benefit by sharing expertise with other agencies, and this is where being part of a larger group of independents is such a huge benefit."

We live in a time when communication barriers have been removed by technology and intelligent translation programs, allowing us to speak directly with most people around the globe at any time. We would like to explore with business anthropologist Vineta Savicka why cross-cultural communication skills remain vital in today’s globalized economy.

In the dynamic world of business-to-business PR, agency networks play an increasingly crucial role. For companies trying to build their brand on an international stage, engaging with a network offers an array of benefits. Mike Maynard, Deputy Chairman of Eurocom Worldwide, explores why partnering with a B2B PR agency network like Eurocom Worldwide is the best approach to deliver an international communications campaign.

Interview between Rostislav Stary, partner at Eurocom Worldwide’s Czech member agency Konektor, and Daniel de la Cruz, founder of Polymensa, about the importance of trust in PR teams.

Mike Maynard, owner of Napier in the UK and Deputy Chairman of Eurocom Worldwide, describes 11 crucial B2B communications trends for 2024. For this blog he received input and advice from his colleagues at Eurocom Worldwide from around the world.

Creating unique social profiles for industrial brands that engage audiences and boost sales is a challenge. Khushboo Bhatia shares insights on enhancing social media campaigns.

Sustainability, environmental pressures, and digitalization are drastically changing the conversations our clients are having with their customers and suppliers on the tradeshow floor. Lynn Erasmus, Operations Director at EMG, explains how communicators must pivot to meet the challenges and opportunities of building brands in this environment.

Leah Nurik, CEO of our member Gabriel Marketing Goup in the US, raises the question how emerging technologies like ChatGPT integrate with human expertise and experience and where does AI functionality end and the value of the human touch begin.