Silvestrs Savickis is CEO and Owner at LEAD in Latvia
Eurocom Worldwide: Hi Silvestrs, as your team is in its 30th year of operation, your agency has evolved into a new form. Could you please explain this transformation?
Silvestrs: In the Baltics, as in many smaller markets, most comms agencies tend to serve all sectors. However, we decided to change this approach and focus on industries that align with two key principles: the knowledge and experience we’ve accumulated over the past 30 years, and – most importantly – the values we truly believe in.
Eurocom Worldwide: Why have you chosen the three areas Future, Life and Defence?
Silvestrs: Future represents the direction that’s shaping the world for the better – sustainability, diversity, and the sharing of knowledge we’ve gathered over the years.
Life encompasses what’s often referred to as the life sciences: healthy lifestyles, healthcare, pharmaceuticals, and the new technologies that help advance human well-being.
And Defence represents the military and security sector, which has been evolving rapidly due to the current geopolitical landscape. Unfortunately, history shows that war and the need for security have always been, and still are, fundamental to human society. By strengthening security, we help create peace – in other words, without defence, there can be no life and future.
My partner Vineta’s academic background in social anthropology, my own in political science, and our combined professional experience have contributed to shaping our focus in these three areas.
Eurocom Worldwide: How does this transformation change they way your team works?
Silvestrs: This shift has been gradual. It wasn’t a top-down decision where the management simply announced it and the team had no say. Each of these focus areas is the result of years of dedicated work and experience with clients in those sectors. We’ve built up a solid base of clients, which we’re now actively developing further.
The transformation has also made things easier for the team – the focus is clearer, and everyone knows what we’re aiming at. We involve our employees across sectors, encourage them to learn from different fields, invest in education and training, and support them in becoming even more knowledgeable and professional. This strengthens both individual careers and the agency’s overall competitiveness.
Eurocom Worldwide: Have you also changed your client acquisition strategies according to the new areas?
Silvestrs: Our approach to acquiring clients hasn’t fundamentally changed – in most cases, clients find us. That said, we are proactive in attending key events and conferences related to our focus areas, both in Latvia and internationally. We also leverage platforms like LinkedIn and Facebook to share our thoughts and engage in meaningful conversations.
Eurocom Worldwide: Are you planning to recruit further team members that have significant experience in the three areas?
Silvestrs: Yes, we’re looking to grow both in quality and quantity. We’re closely observing market trends and building a database of potential future team members. Of course, our growth also depends on market opportunities. New projects or increased scope from current clients will naturally create room for us to expand in both dimensions.
Eurocom Worldwide: How would you describe your agency today in three sentences?
Silvestrs: We remain one of Latvia’s leading PR agencies, offering comprehensive services with a specific focus on three strategic sectors Future, Life and Defence.
We are an agile team providing highly personalized services tailored to each client’s unique needs.
We see our future growth through the Eurocom Worldwide network, where shared clients, common challenges, and regular knowledge exchange help us thrive and evolve.
Eurocom Worldwide: What is the biggest change that you are anticipating within 12 months?
Silvestrs: Our growth path is already clearly defined, so we’re not waiting for change – we’re creating it ourselves. We believe that demand for services in our three chosen sectors will continue to grow, so we’re investing in the ongoing education and development of both our team and our knowledge base. Success in learning and in delivering value to new and existing clients will shape the next chapter of our development – exactly as we’ve planned it.