The Recognition Group has launched a new integrated agency, Sovereign, focused on serving the defence and aerospace industry sectors in Australia. The Recognition Group is the official member of Eurocom Worldwide, the Global PR Network, in Australia and New Zealand.

Sovereign builds on The Recognition Group’s portfolio of marketing and PR agencies — including Recognition PR, Write Away Communication, and Outsource — which focuses primarily on business-to-business (B2B) market sectors including IT and the built environment.  

Photo of Adam Benson, CEO of Sovereign in Australia
Adam Benson, CEO of Sovereign in Australia

Adam Benson, CEO, Sovereign, said, “We’ve chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness.

“There is intense government focus on building our sovereign industrial capabilities. That means making sure Australia has the tools, people, and processes required to achieve its defence objectives without relying solely on complex international supply chains, which can be disrupted easily.

“The role of our new agency is ensuring local and international members of the Australian defence and aerospace industry can present their offerings in a compelling way to government and supply chain peers.

“It's more important than ever that suppliers in the defence and aerospace sector communicate their value clearly, particularly if they’re not already well known. Their solutions could prove critical in the coming months and years. You only have to look at the impact low-cost air and maritime drones are having on battlefields right now as one simple example of how fast and significantly new technologies and military doctrine can change strategic outcomes.

“At Sovereign, we understand the gravitas of the subject matter we’re dealing with, the importance of delivering our services in a time of great and confronting change, and how to work with complex B2B organisations.”

Sovereign leverages the strength of The Recognition Group’s agencies, each of which has operated for more than 30 years. Sovereign supports organisations in the defence and aerospace sector that sell technical, high-value products and services. Sovereign offers integrated marketing communication and PR services including digital marketing, brand and lead generation programs, media relations and thought leadership, media training, web development, and graphic and digital design with artificial intelligence (AI) capabilities.  

Adam Benson said, “Sovereign fills a significant gap in the market. Its comprehensive marketing solutions stand alone as required or integrate into PR programs, giving organisations scalable resources to deliver high-quality marketing campaigns and materials at pace.”

 For more information about Sovereign and The Recognition Group, visit

About The Recognition Group
Founded in 1985, The Recognition Group is a privately-owned group of three marketing and communication agencies. The Recognition Group includes: Recognition PR, which helps B2B IT vendors and channel businesses and professional services companies position and sell complex, high-value products and services; Outsource, which offers marketing solutions for B2B IT companies, including IT vendors and their channel partners; Write Away Communication, which focuses on a mixture of B2B and B2C clients across the building, technology, lifestyle, and not-for-profit sectors; and Sovereign, which provides marketing and communication services for companies that supply the defence and aerospace industry. Please visit