The 18th Eurocom Worldwide Annual Conference held on 15th March 2019 in Shanghai focused on global geo-economic trends and the impact on PR and marketing communications agencies around the world, in particular the increasing growth of China companies going international.
Keynote speaker Dr. Yi Xiang, Associate Professor of Marketing at China Europe International Business School in Shanghai, offered the audience some truly inspirational insights into the Chinese economic landscape and the cultural differences between Chinese and Western companies in terms of management style and marketing approach.
Eurocom Worldwide speakers focused on how to gain new clients and retain existing clients in the ever changing global marketplace and new approaches towards the integrated agency model. Another key session focused on how to find and retain talent to help secure long term client relationships.
Robin Baker, Eurocom Worldwide’s Chairman, commented: "China is increasingly important to our local members’ business environment and this year’s conference offered our delegates direct experience of China to help prepare for future developments in their markets.”
KoKo in Lithuania recognised for contribution to the network
Eurocom Worldwide member agency KoKo from Lithuania was recognised for 10 years of successful cooperation and contribution to the network.
Event hosted by China network member
The conference was hosted by Eurocom Worldwide member agency EMG China, whose dedicated international team showed the high standards of professionalism that is so typical of Shanghai’s entrepreneurial community.