Eurocom Worldwide, the global PR network, is entering the Israeli market with the appointment of IMP International, a full-service PR and marketing agency based in Jerusalem specializing in taking companies and their products to the global Jewish market as well as to niche markets in Israel. Furthermore, IMP provides media representation and was chosen to be the commercial media representation in Israel for the New York Times (USA), the Times of India, the Daily Telegraph (UK), the Khaleej Times (UAE), The Gulf News (Bahrain), and also many Jewish publications worldwide.
Eurocom Worldwide is one of the largest independent PR and marketing communications networks with its particular focus on key technology, industrial and commercial sectors. Founded in 2002, it currently comprises 26 member agencies in more than 40 offices covering over 70 countries across all five continents.
“We are proud to become part of the global family of Eurocom Worldwide”, says Gidon Katz, CEO of IMP International. “One of IMP's key strengths is worldwide Jewish media, including dozens of publications in more than 20 countries – in print and digital and across all social platforms. Plus unrivalled expertise in the vibrant and expanding Israeli markets. With Eurocom Worldwide we now have partner agencies all over the world to cooperate with on all kinds of clients and prospects who want to address both Jewish communities worldwide and the vibrant and growing Israeli market.”
IMP specializes in synchronizing brand marketing efforts to most effectively reach Jewish and niche audiences, including digital and content marketing, PR and media buying. The agency provides services for companies in a variety of fields, including the B2B sector, tourism, real estate, NGOs, food & wine, finance, and more.
“It’s great to welcome IMP on board to Eurocom Worldwide”, says Robin Baker, Chairman of Eurocom Worldwide. “We have always aimed at covering Israel with its diverse entrepreneurial culture. IMP is the perfect partner for us in this extremely dynamic environment as they can support both Israeli companies that want to go global as well as global companies that enter the Israeli market.”