The 22nd Eurocom Worldwide Annual Conference, hosted by Lithuanian member agency KOKO PR in Vilnius, brought together PR leaders from across Europe, the US, LatinAmerica, and Asia under the theme “Let’s Get Stronger Together.”
In Lithuania’s exciting capital, PR agency heads exchanged insights on how to win more clients, how to encourage clients spend more money and how to make sure your business is profitable. The conference reinforced Eurocom Worldwide’s position as one of the leading independent PR networks for B2B and technology markets.
AI takes center stage
A highlight of the event was the discussion of generative engine optimization (GEO) and new technologies and services that will impact brands going forward by Gabriel Marketing Group, one of Eurocom Worldwide’s US members.
Another interactive session offered the delegates a trusted forum to openly discuss management challenges and client issues with their fellow members and get expert advice from other PR agency leaders around the world.
Keynote speaker Dr. Nerijus Maliukevicius, a leading professor from Vilnius University, captivated attendees with an expert analysis on fake news and media manipulation in times of crisis and AI content.
Leadership transition: A new era for Eurocom Worldwide
This year’s conference also marked a significant leadership milestone. After more than 20 years at the helm, Robin Baker passed the role of Chairman to Mike Maynard, who has served as Deputy Chairman since 2023.
Mike Maynard commented on the outcome of this year’s conference: “The members of Eurocom Worldwide delivered another outstanding Annual Conference, hosted by our fantastic Lithuanian member KOKO PR. It’s clear that our strong, dynamic PR network delivers tremendous value for our members and their clients. While challenges lie ahead for the PR industry, our global community is ready to adapt, seize opportunities, and thrive in the face of technological disruption.”
Eastwest PR strengthens Asia-Pacific presence
Eurocom Worldwide recently welcomed Eastwest PR, headquartered in Singapore, which covers Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam – further expanding the network’s reach in Asia-Pacific.
Celebrating 20 Years of Membership
The delegates warmly celebrated In Nomine in Estonia, honoring partner Heikki Sal-Saller for two decades of truly engaged membership at Eurocom Worldwide.
