The Social Campaign "I am an endangered species", carried out for WWF Poland by Eurocom Worldwide's member agency Imago Public Relations and 2012 Agency, has been awarded three "Złote Spinacze 2019" (eng. Golden Clips), the Public Relations Oscars in Poland. The golden statuette was granted in the category "Creativity". Moreover, two silver statuettes were given in the categories "The Social Campaign" and "NGO and Public sector".
The campaign was prepared for the United Nations Climate Change Conference in Katowice in December 2018. The core idea was to change the WWF logo by replacing the iconic giant panda with the image of human faces.
2012 Agency was responsible for the strategy, creative concept and project implementation. The team of Imago PR supported WWF in communicating with the media, local communities and influencers.
The WWF campaign also received the European Excellence Awards 2019 in the categories "Social Media" and "The best Campaign in the Countries: Poland, Ukraine, Republic of Moldova". Furthermore, the campaign reached the final stage of the Cannes Lions International Festival and Effie Awards Polska 2019.
"Złote Spinacze" contest is organized by The Polish Public Relations Consultancies Association. In the 17th edition, the jury awarded 20 gold, 34 silver and 29 bronze statuettes in 31 categories. The competition is open and is dedicated to all entities implementing Public Relations projects in Poland. Its main goal is to raise standards and increase professionalism in the Public Relations sector. Promotion of best PR and communication practices is also an important aspect.
Imago Public Relations has already won 21 golden statuettes so far.