The 16th Eurocom Worldwide Annual Conference held on 17th March 2017 attracted 29 agency leaders from across Europe, Latin America, the Middle East and Asia to the global city of Dubai, UAE. This year’s event focused on key issues facing the global PR industry, including the changing role of communicators, digitisation and the growing importance of metrics, and provided a platform for members to further develop relationships and co-operation with partners from around the world.

Guest speaker Jerry Silfwer, CEO & Digital Strategist at Spin Factory in Sweden, led a content marketing masterclass, offering delegates his specialist insight into what is probably the most important PR industry development of the decade.

16th Eurocom Worldwide Conference in Dubai

Members recognised for contribution to the network
Schwartz Public Relations, based in Munich,Germany, received the Eurocom Worldwide Agency of the Year 2017 award for their outstanding engagement and contribution across the network over the last year.In addition, both GrupoCASA in Brazil and Orient Planet in the Middle East were recognised for 10 years of successful cooperation and contribution to the network.

Eurocom delegates enjoyed unique hospitality of Dubai
Network Chairman Robin Baker commented:"This year’s Eurocom Worldwide Annual Conference was one of the most successful events we have held in terms of location, delegate numbers, agenda content and networking opportunities. Our global network is in excellent shape with several new agencies joining during the last year, including in the US,Hungary, Colombia, Peru and Costa Rica. Our delegates enjoyed the unique hospitality of Dubai and were impressed by the extent to which Dubai has developed as the economic centre of the Middle East.”

The conference was hosted by Eurocom Worldwide's Middle Eastern member agency Orient Planet Group, whose dedicated international team showed the high standards of professionalism that is so typical of Dubai’s entrepreneurial community.

Nidal Abou Zaki, Managing Director of Orient Planet Group, said: “It was a great pleasure welcoming our fellow members from around the world to Dubai. The event provided the ideal opportunity to showcase the MENA region and demonstrate the importance of Dubai as the key commercial centre. We look forward to another year of successful business co-operation with our global partners at Eurocom Worldwide.”