Case Details

Songwon

Opening of Songwon's Joint Venture Manufacturing

Plant in Abu Dhabi, UAE

www.songwon.com
Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.

Results / Coverage

  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Executing Agencies

Eurocom Lead Agency
EMG
Greg Farrett, CEO
Benelux & China
www.emg-marcom.com
Eurocom Partner
Orient Planet
Nidal Abou Zaki, CEO
Middle East
www.orientplanet.com

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Isabel Radwan
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Eurocom Worldwide Limited
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United Kingdom

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Email: iradwan@eurocompr.com
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