Objectives
- Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
- Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
- Define event positioning and related messages.
- Develop event media materials.
- Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
- On-site event support.
- Drive media awareness for Songwon news pre, during and post event.
- Create briefing book with media profiles and background information.
- Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
- 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites
