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Caracas / Panama City
Panama, Venezuela
Tel: (01158212)9928620/9721/8233; 01158412-2241598

Integrated Communications Smartcom was born in late 1999 as a public relations consultant specializing in franchise, which was gradually incorporating services to its portfolio. In 2006 it carried out a re-branding restructuring its offer within five categories: Press and Public Relations Management, Internal Communications, Corporate Event Production, Creation and implementation of advertising campaigns, promotions and BTL activations, communications coaching and training of spokespersons.

Smartcom’s mission is to support organizations in the effective management of their corporate communications processes with key audiences, offering integrated solutions, 360 degrees, to help them build valuable relationships with them, position your corporate image, enhance your brand and build a positive reputation in the market to support their business plans.

Smartcom has offices in Caracas, Venezuela, with a capacity of national coverage. With the firm intention to transcend borders and global solutions to its customers with a presence in other markets, in mid-2011 opened offices in Panama City, which will be our hub for international services.

Smartcom is led by Veronica Hernandez, journalist, specialty print journalism, specializing in Integrated Communications Management and a little over 20 years of experience in the world of economics and business journalism, corporate communications and human resources management, from the perspective of the selection, management and talent training, and strategic design and implementation of internal communication. With extensive management training, Veronica was a member in late 2009 of a select group of managers and entrepreneurs Venezuelan selected as the “100 leading managers of Venezuela,” in the category of General Manager, a prestigious award given by the Manager magazine Venezuela.

Also part of the management team Gianmario Mingarelli, founder and CEO, Business Administration and Marketing and Sales specialist with extensive experience in marketing and distribution services, as well as producing and directing corporate events. Gianmario is responsible for the production of BTL activations events and Smartcom.

Among the competitive advantages that Smartcom has against other providers of similar services include:
1) At a single point of contact, all the marketing mix solutions you need for succesfully managing your brand’s reputation and image.
2) Company led by its owners, with extensive experience in corporate communications, production and marketing, who directly supervise the quality of service and customer satisfaction.
3) Smartcom has an in house graphic design department, which also does digital video editing. That supports all the strategies developed for internal communication solutions, media and advertising.
4) Smartcom has an event production company with its own equipment: professional audio, video, lighting and structures as well as highly trained technical staff, giving us autonomy, competitiveness and allows us to produce and direct events “turnkey”, distinctive and high professional.
5) A flat and flexible structure, without organizational bureaucracies for effective and timely responses that exceed customer expectations. Without wasting time or money.
6) Experience in multiple industries (technology, pharmaceutical, logistics and freight services and shipping, makeup and perfume, fashion, consumer goods, telephone, packaging, automotive, oil and energy, banking, cable television, music, NGOs, etc.) , so we have built excellent relations with the press and opinion leaders in business and economics sources, finance, technology, health, beauty and lifestyle, automotive, corporate social responsibility, art and entertainment

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Network Updates

Latest news and updates from blogs and social media entries by Eurocom Worldwide member agencies. You may also subscribe to the Eurocom Worldwide e-mail newsletter.

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