News

10/05/2007

PR Pros Donate Manpower to Campaign for ‘Walk the World’: Global Fight Against Child Hunger

Employees at Public Relations agencies around the world are donating time and effort to help promote ‘Walk the World’ raising funds for United Nations World Food Programme

Eurocom Worldwide, the global PR network, is driving this year’s pro-bono cooperation with United Nations World Food Programme to its climax on Sunday May 13, when the fundraising event ‘Walk the World’ takes place around the globe. During the last months, employees from Eurocom Worldwide member agencies around the world have been donating time and effort free of charge to help raise awareness of local ‘Walk the World’ events.

Eurocom Worldwide is a corporate partner for World Food Programme (WFP) for the fourth consecutive year. Eight Eurocom Worldwide member agencies in Europe, Russia, Asia and Latin America are carrying out marketing and communications tasks towards local media, helping to encourage participation in the fundraising events on Sunday May 13.

‘Walk the World’ is a global fundraising and awareness event that takes place every year on one day with one sole purpose - to call for an end to child hunger forever. In 2006 more than 760,000 people in 118 countries and 420 locations, across 24 time zones, participated in ‘Walk the World’. All around the globe, people came out in force to deliver a message: child hunger has no place in this world and citizens working together can root it out. The organisers are hoping for an even greater turnout this year, and for more public awareness and funds being raised for the crucial work being carried out by WFP around the globe.

World Food Programme’s Senior Public Information Officer, Ramin Rafirasme commented on the engagement of the Eurocom Worldwide member agencies. He said: “‘Walk the World’ is a growing global community of people who want to end child hunger. We have hundreds of local partners all over the world and we are proud to consider Eurocom Worldwide agencies such partners. We know from previous years that they are a tremendous help for the local events.”

Eurocom Worldwide member agencies in Brazil, China, Denmark, England, Estonia, Germany, Italy and Russia are taking part in this year’s programme. The campaign includes traditional PR tools such as press releases and interviews, and also takes in organising television and radio features as well as pro-bono insertion of WFP-advertisements in national key media.

The individual agencies cooperate directly with national WFP offices, highlighting the local strengths of Eurocom Worldwide.

Mads Christensen, Eurocom Worldwide Network Director, said: “Eurocom Worldwide is one of the largest independent PR networks, and we are proud to be able to provide operational support for ‘Walk the World’. Our member agencies are strongly positioned in their local markets and create excellent results while operating flawlessly as a global team.”

‘Walk the World’ takes place on Sunday May 13 in 24 times zones around the world. For more information about local campaigns as well as press material please visit www.fighthunger.org



Notes For Editors:

About World Food Programme
WFP is the world’s largest humanitarian agency: each year, WFP gives food to an average of 90 million poor people to meet their nutritional needs, including 58 million hungry children, in at least 80 of the world’s poorest countries. Hunger is the biggest threat to health. Last year, more people died due to hunger and malnutrition than from AIDS, malaria and tuberculosis combined. There are more than 850 million people in the world who know what it is like to be hungry; tragically 400 million of them are children. For more information, visit www.wfp.org

More information about ‘Walk the World’ on www.fighthunger.org

About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned communications agencies offering unrivalled expertise in international communications campaigns executed by local people. Eurocom Worldwide has 29 member agencies comprising over 1,200 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com
 
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Editorial Enquiries
Isabel Radwan
Eurocom Worldwide

iradwan@eurocompr.com
Tel: +49(0)17650284292



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