PR Network with Local Strengths Continues to Grow
2006 was the fifth consecutive year of growth for Eurocom Worldwide, the global PR network
10th January, 2007
- Eurocom Worldwide, the global PR network, recorded its fifth consecutive year of growth in 2006, with more PR projects and activities shared between its member agencies than ever before.
With 29 member agencies in 60 locations Eurocom Worldwide is one of the world’s largest independent networks of PR and communications agencies, creating cross-border communications activities for their clients through the network. In total, the network recorded over 100 projects and shared activities between member agencies in 2006. The total business value of activities in the network also increased on the year before.
The network’s member agencies are characterised by their local expertise and independence, since most are owned or managed by its founders. By developing joint activities with fellow network member agencies, the agencies are taking advantage of the network’s slim and efficient operational model.
“The real challenge in developing and operating a cooperative network such as Eurocom Worldwide is to make the daily operations of cross-border campaigns work efficiently and reliably, to the benefit of our member agencies’ client accounts,” said Network Director Mads Christensen.
“We are extremely pleased that 2006 showed growth for the fifth year running and we think that recording over 100 actual projects or shared activities in the year is real proof that our network offers not just words but actions,” said Christensen.
In addition to client account work a large proportion of Eurocom Worldwide’s member agencies support and participate in the network’s long-running pro-bono co-operation with United Nations World Food Programme, supporting global fundraising activities with the aim of eradicating child hunger.
Every year Eurocom Worldwide agencies also co-operate in executing a global Technology Survey, in which hundreds of IT industry executives are polled to measure sentiments and outlook in the global technology industry. The next survey is due to be published in February 2007.
“As always, clients are looking to spend their marketing budgets wisely. This is why Eurocom Worldwide is growing: we offer a responsive, cost-efficient structure and our member agencies excel at delivering convincing local campaign results”, said Mads Christensen.
In total, Eurocom Worldwide member agencies and their partners are on the ground in national markets covering 92% of the world’s population.
Notes For Editors:
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned communications agencies offering unrivalled expertise in international communications campaigns executed by local people. Eurocom Worldwide has 29 member agencies comprising over 1,200 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com