Pfizer Consumer Healthcare Appoints Eurocom Network for 11-Country Campaign
PR and Communications Agencies in the Eurocom Worldwide alliance have been selected to work with issues-driven health and public policy campaigns across 11 countries in Central and Eastern Europe.
Eurocom Worldwide, the Global PR Network, has signed an agreement with Pfizer Consumer Healthcare to undertake Public Affairs and Public Relations campaign management across 11 countries in Central and Eastern Europe, from Slovenia to Latvia, from Czech Republic to Russia.
Under guidance from Pfizer Consumer Healthcare’s Central and Eastern European headquarters in Prague, the management of Eurocom Worldwide and the 11 member agencies will develop and execute activities supporting Pfizer Consumer Healthcare’s marketing programs with an emphasis on issues-driven campaign elements, aiming both to shift public perception of health matters and to inspire and lead authorities in the region to introduce legislation to improve and protect the health of its populations.
In addition to this the campaign will contain a number of external relations actions.
“Our decision to cooperate with Eurocom Worldwide was taken after a careful review of all bidding agencies. We decided to enter the cooperation with Eurocom Worldwide because of its ability to combine strategic capability with local expertise in each of our country markets. This really could be a winning combination for anyone looking to implement multi-country campaigns in a coordinated, cost-effective manner,” said Krzysztof Wojciechowski, External Affairs Director, Pfizer Central & Eastern Europe Region.
For Eurocom Worldwide, the agreement with Pfizer Consumer Healthcare proves the value of Eurocom’s business model.
“With local offices in over 60 locations around the world Eurocom Worldwide is a global leader in terms of reach and local expertise. Our agreement with Pfizer Consumer Healthcare in the CEE region highlights the network’s ability to act as one cohesive service unit with a strong, strategic skill in managing cross-border campaigns,” said Network Director Mads Christensen.
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About Pfizer Consumer Healthcare
Pfizer Consumer Healthcare is division of Pfizer Inc, the global research based pharmaceutical company which discovers, develops, manufactures, and markets leading prescription medicines and animal health products and many of the world's best-known consumer brands such as Listerine™, Visine™ and Nicorette™. Innovative, value-added products improve the quality of life of people around the world and help them enjoy longer, healthier, and more productive lives. Pfizer’s products are available in more than 150 countries. For more information go to www.pfizer.com
About Eurocom Worldwide
Eurocom Worldwide is a collaboration between independent, privately owned communications agencies offering unrivalled expertise in international communications campaigns executed by local people. Eurocom Worldwide have 29 member agencies along with six additional affiliates and linked agencies, comprising over 1,100 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com