PR Professionals Donate Work to Support United Nations’ Fight Against Hunger in the World

PR and Communications Agencies in the global Eurocom Worldwide alliance have agreed to work on a pro-bono basis for United Nations World Food Programme

Rome, Italy - June 6, 2005 - Eurocom Worldwide, the Global PR Network, has volunteered to work for the United Nations' World Food Programme as a pro bono communications partner supporting WFP's fight against world hunger. A select group of communications agencies in Eurocom Worldwide are already cooperating with a particular focus on Corporate Social Responsibility campaigns. The agencies have decided to donate their work to WFP as a sign of their support for the objectives of the World Food Programme.

Since the beginning of 2005 Eurocom Worldwide member agencies in Croatia, Denmark, Germany, Ireland, Italy, the Netherlands, Spain, United Arab Emirates and United States have worked together with WFP to shape the event. In some cases Eurocom Worldwide members from additional countries will undertake related activities.

The main objective of the partnership is to promote "Fight Hunger: Walk the World" event, which takes place in over 90 countries on June 12 this year. The annual event, organized jointly with TNT, global provider of express, logistics and mail, aims to raise awareness and funds to end child hunger by 2015.

In over 200 cities, the event will remind people of the heartrending fact that in a world which produces more than enough food for everyone, some 18,000 children die of hunger daily. Another 300 million children suffer chronic hunger; 100 million do not attend school.

"The humanitarian efforts of WFP are dependant on recognition from the public. This in turn depends on well executed communications supporting the campaign and we are immensely thankful for the support and devotion we are receiving from the member agencies of Eurocom Worldwide. This is a generous contribution from which WFP will benefit enormously," said Arlene Mitchell "Fight Hunger: Walk the World" director.

"Eurocom Worldwide and its member agencies have built considerable skill and expertise in Public Relations and media campaigns across multiple countries on a shoe-string budget, which we are happy to put to good use for WFP. We are proud that what we do can be used to promote a cause as noble as fighting world hunger," said Eurocom Worldwide Network Director, Mads Christensen.

The collaboration was initiated in January 2005 and is being managed by the WFP headquarters in Rome, Italy, in cooperation with the involved Eurocom Worldwide member agencies.

Further information about "Walk the World" at

Notes For Editors:

About United Nations’ World Food Programme
WFP is the world's largest humanitarian agency: each year, we give food to an average of 90 million poor people to meet their nutritional needs, including 56 million hungry children, in at least 80 of the world's poorest countries. WFP --We Feed People. WFP Global School Feeding Campaign – For just 19 US cents a day, you can help WFP give children in poor countries a healthy meal at school –a gift of hope for a brighter future. Visit our website:

About Eurocom Worldwide
Eurocom Worldwide is a collaboration between independent, privately owned communications agencies offering unrivalled expertise in international communications campaigns executed by local people. Eurocom Worldwide have 29 member agencies along with six additional affiliates and linked agencies, comprising over 1,100 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit or
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Editorial Enquiries
Isabel Radwan
Eurocom Worldwide
Tel: +49(0)17650284292

Cora Zaaijer
Eurocom Worldwide
Tel: +31164317037
Fax: +31164317039

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Percepcion & Imagen
Mexico City
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Founded in 2002, Percepcion e Imagen is a Public Relations Agency based in Mexico City, dedicated to creating, placing, projecting and protecting the image of its clients and their brands. We offer public relations and specialized consulting services on strategic and communication planning to public and private organizations. In practice, this allows us to build solid relationships with our target media and audience, as well as to have a substantial influence on their attitudes and behaviors. Percepcion e Imagen is Eurocom Worldwide’s member agency in Mexico and belongs to the LatamPR Network.

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