Eurocom Worldwide expands to Turkey

Guide Communications, Istanbul, new member agency of the global PR network

Eurocom Worldwide, the global PR network, has expanded its coverage to Turkey with the appointment of new member Guide Communications, an independent PR & communications agency located in the heart of Istanbul. Eurocom Worldwide is an alliance of 31 independently owned and managed communications agencies, with a particular focus on B2B and technology markets. This new membership further strengthens Eurocom Worldwide's capability to offer truly global reach with a unified approach to campaign management and message delivery in Western, Northern and Eastern Europe as well as North and Latin America, Asia, the Middle East, and Africa.

Guide Communications was founded in 2001 and specializes in the creation, development and implementation of integrated communications strategies that contribute to the differentiation of international brands. Guide provides creative concepts and brings in new communication opportunities for local as well as global projects. The agency focuses on B2B clients – mainly in the technology and medical sector – but has also performed successful projects with B2C clients. Another group of advisors with a media background joined Guide to build up a successful media relations team.

"We think that the key asset for any successful project or campaign is a brilliant idea, so our project concepts really make a difference. We believe in creativity in any work for any business sector. And we have a very capable network of specialists to support our client projects", says Tulay Şamcı, founder and president of Guide Communications. “Eurocom Worldwide has the perfect fit and concept for our future international business goals. We are very proud to have earned the trust of the network management."

“Turkey has always been a challenge for us to find a suitable communications agency that fits with our network focus and market needs. On the other hand we have noticed an increased interest from our global clients in the Turkish market recently”, said Robin Baker, Chairman of Eurocom Worldwide. “So we are delighted to welcome Guide Communications to our global network – we are both looking forward to a very productive cooperation”

Notes For Editors:

About Guide Communications
Founded in 2001 in Istanbul, Turkey, Guide Communications specialises in communications services for companies in the fields of technology, IT, telecommunications and consumer electronics as well as industrial services, energy, food and the medical sector. The agency focuses on Public Relations, Project and Concept Management, Corporate Communications, Event Management, Personal PR, Crisis Management, Media Training and serves clients on both an international and national level. For more information, visit

About Eurocom Worldwide
Eurocom Worldwide was established in 2002 and is today one of the leading worldwide networks of independent, privately owned communications agencies. Together, we form a global business-to-business solution provider for PR, marketing communications and reputation management with a focus on key technology, industrial and commercial sectors. Eurocom Worldwide has 31 member agencies comprising over 500 communications specialists and consultants in 45 national capitals and centres of commerce around the globe. Our scope of business exceeds more than 1000 client enterprises and organizations in 77 countries across all five continents. For more information, visit
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Tulay Şamcı, founder and president of Guide Communications Turkey.

Editorial Enquiries
Isabel Radwan
Eurocom Worldwide
Tel: +49(0)17650284292

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