News

20/06/2012

EnOcean Selects Eurocom Worldwide to Lead Global PR Initiatives Spanning Three Continents

Eurocom Worldwide, a global alliance of independent public relations agencies with a particular focus on B2B and technology markets, announces it has launched a sophisticated multi-country public relations strategy to bring global visibility to the energy harvesting wireless solutions of EnOcean and the EnOcean Alliance. Eurocom Worldwide, one of the world’s top 5 PR networks, provides EnOcean with the ability to successfully reach their target audiences across North America, Europe and Asia.

Eurocom Worldwide member agencies Schwartz PR in Germany, Ripple Effect Communications in the US, HardCom in France and EMG in China strategized and delivered a versatile, comprehensive, multi-tiered PR program to convey clear, captivating and consistent messages that position EnOcean as an industry thought leader.

“We were impressed with how fast and effective Eurocom Worldwide’s team of agencies grasped our technology and how well they were able to optimize a global strategic approach to convey to the media and analysts the value EnOcean delivers,” said Angelika Dester, EnOcean PR Manager.

EnOcean started working with the German Eurocom Worldwide partner Schwartz Public Relations already back in 2010. EnOcean and its energy harvesting wireless technology are not only attractive for electronic and IT specialists but also for vertical areas like building & industry automation, logistics, smart homes as well as ambient assisted living. In these areas the EnOcean technology provides the basis for totally new applications – and Schwartz has been providing access to the respective public in Germany, Austria and Switzerland.

The activities devised and executed for EnOcean by the Eurocom Worldwide member agencies include media and press relations via a multitude of communications channels, along with many other activities such as industry roundtable events in Germany, and media tours, interviews and trade show activities in North America, China and France.

“We are very pleased EnOcean is leveraging Eurocom Worldwide's unique community-structured operational model suited to the demands of multi-national, multi-cultural PR initiatives. This client activity was executed to the highest of operational standards by four of our member agencies and it demonstrates very well our values and our ability to deliver excellence in local skills and expertise, coupled with global reach and efficiency,” said Mads Christensen, Eurocom Worldwide Director.



Notes For Editors:

About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 62 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com.
 
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Editorial Enquiries
Isabel Radwan
Eurocom Worldwide

iradwan@eurocompr.com
Tel: +49(0)17650284292



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