Global PR Network Increases Presence in Africa
Regional Network in Sub-Saharan Africa headed by Watt Communications in South Africa
Eurocom Worldwide, the Global PR Network, is expanding its global presence through a new regional network arrangement in Sub-Saharan Africa, significantly increasing the network’s market presence in the African continent. Eurocom Worldwide already operates successful regional networks in Latin America, Asia, and Europe.
Integrated marketing and communications agency Watt Communications, in South Africa, is now the network’s regional lead agency for Sub-Saharan Africa. Alongside existing network market coverage in South Africa, Kenya and Angola, Watt Communications recently appointed SY&T Communications as a Eurocom Worldwide member agency, adding market presence in Nigeria and coverage in Ghana. Based in Lagos, Nigeria, SY&T Communications offers public relations services across a diverse range of industries with a special focus on tourism, aviation and the oil and gas sectors.
Samantha Watt, owner and Managing Director of Watt Communications, said that the appointment of a Nigerian member agency is a critical step in terms of bolstering Eurocom Worldwide in the region, and for the growth of Watt Communications. “Increasingly, we are seeing demand from our existing client base - and also new clients - to have a functional network across both East and West Africa. We looked long and hard for the right agency on the ground in Nigeria, and SY&T Communications stood out as the ideal representative for both Eurocom Worldwide and Watt Communications.”
Simon Tumba, Managing Director at SY&T Communications said he is excited at the opportunities that Eurocom Worldwide membership will deliver: “Being part of such a strong international collection of agencies is a good prospect for our business, and we look forward to collaborating with the team in South Africa and sharing skills and capabilities.”
Johannesburg-based Watt Communications represents many blue-chip brands, mostly within the information technology sector. The agency has been part of Eurocom Worldwide since 2007 and is the hub for all client activity on the continent. Samantha Watt says she hopes to be able to announce the appointment of an East African member agency in the near future.
Eurocom Worldwide Network Director Mads Christensen commented: “I am looking forward to the further expansion of our African offering in the coming months, and the strong collaboration between agencies across the region. This addition to our network membership is in line with our commitment to display a wealth of local market knowledge and to maintain service standards across network operations, laying an ideal foundation for multinational market projects and communications.”
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About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information visit www.eurocompr.com
About SY&T Communications Ltd
SY&T Communications is an independent public relations agency based in Lagos, Nigeria. SY&T Communications boasts over two decades of media and public relations experience across a diverse range of industries with a special focus on tourism, aviation and the oil and gas sectors. Services include investor relations, consumer PR, government relations, community and employee outreach. SY&T Communications is a member of the Public Relations Consultants Association of Nigeria (PRCAN) and the Nigerian Institute of PR (NIPR). For more information visit www.sytcommunications.gnbo.com.ng/home
About Watt Communications
Watt Communications is an owner run and managed PR, integrated marketing and communications agency. Watt Communications has an 18-year pedigree in public relations and specialises in the information technology sector. Watt Communications provides true PR incorporating all elements of communications; complete integrated marketing from initiation to execution at a strategic, creative and tactical level. For more information visit www.wattcommunications.co.za