Eurocom Worldwide Appoints New Chairman

In its 10th Anniversary Year the Global PR Network Appoints Successor to its Founding Chairman

Eurocom Worldwide, the global PR network, has appointed Robin Baker as its new Network Chairman. In his new role, he succeeds Greg Farrett, who has headed up the network since its inception in 2002, and who will continue as CEO of one of the network’s founder member agencies, EMG.

Robin Baker has extensive experience in senior marketing and general management positions, with a focus on team building and change management. Robin holds an Honours degree in Business Studies, specialising in marketing, and attended the INSEAD Business School, Paris. Since 2004, he has been holding the role as the network’s Deputy Chairman, working closely with Network Director Mads Christensen, successfully steering the network towards its 10th anniversary in 2012.

Eurocom Worldwide remains one of the leading independent networks of marketing and PR agencies with global coverage, and it has consistently ranked in the top 5 of global industry surveys. Recently, the network has developed its Membership Principles to align with international consultancy management best practices, and later this year it is launching a tailor-made lead generation and business development program for its member agencies.

On taking up his new appointment, Robin Baker said: “I am delighted to formally step into the role as Chairman. In recent years I have been closely involved in laying the foundation for the network’s operations by securing its finances and its strategic direction. I am proud of what we have achieved in our global community.

He added: “I would like to thank Greg Farrett for his unstinting drive and energy, which have contributed immeasurably to the success of our network. On a personal level, I am extremely grateful for his continued support and generosity in making time available whenever needed.”

Robin Baker said: “In this, the network’s 10th anniversary year, Eurocom Worldwide is exceptionally well positioned as a global provider of b2b marketing and PR communications services as we are focusing on continued growth with a strong emphasis on innovation and business cooperation between member agencies and with clients around the world.”

Notes For Editors:

About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit
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Editorial Enquiries
Isabel Radwan
Eurocom Worldwide
Tel: +49(0)17650284292

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Spectrum Group delivers content-centred communications to local and global clients in Singapore and APAC. We help develop and refine content that engages. We target influencers to ensure it hits the market with momentum. We amplify the narratives that matter to the large, existing media platforms. We integrate the newest thinking and tools. We measure our methods and use data to improve our decision making and strategy. We specialise in telling stories about technology, increasingly for companies outside of the technology sector who are using technology as a way to demonstrate innovation or customer centricity.

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