70% of Technology Executives Read Print Media for Technology News every Month – But Online News Most Popular – Eurocom Worldwide Survey
Eurocom Worldwide Technology Market Survey:
- 48% read print industry journals at least every week
- Smartphones widely used to access online news
London, March 03, 2011
– 70% of executives in technology businesses read print journals at least once a month, and nearly half (48%) read print journals at least once a week. And national newspapers continue to be an important source for technology industry news. These are the findings of the latest annual technology market survey conducted by Eurocom Worldwide, the global PR network, in association with its member agencies around the world.
The survey shows that the most widely used source of technology industry news is online media cited by three quarters (76%) of respondents. The next most widely used sources are industry print journals (42%) and national newspapers (38%).
The survey, which measured sentiments and media usage among 664 senior executives in technology based businesses around the world, found that a further 37% use search tools to access technology industry news.
- “These findings show that there continues to be an appetite for specialist media, not only online but also in print format. While many print media may be experiencing competitive pressure from online news sources, whether magazines or newspapers, they still appear able to attract the readers,” commented Mads Christensen, network director of Eurocom Worldwide.
The Eurocom Worldwide survey also found that 26% of executives in technology businesses use blogs as a source of news and 30% use various social media formats
Perhaps even more significant is the means by which news sources are accessed. The majority of respondents to the survey (87%) access online news through a laptop PC but more interestingly 54% of respondents now use smartphones, and 16% use a tablet such as an iPad to source news.
- “It is important for publishers and companies with ambitions in content provision to embrace such a variety of user devices. The content published needs to be flexible to adapt to different formats, and tailored to the needs of the users. In several of our member agencies it has become an important service area to supply clients with managed news streams and regularly updated content. These findings support the need for this type of service,” said Mads Christensen, network director of Eurocom Worldwide.
The Eurocom Worldwide Technology Market Survey 2011 was conducted by the network and its member agencies during January and February 2011, and surveyed 664 senior level executives in technology based businesses across more than 30 countries worldwide.
Notes For Editors:
Each year Eurocom Worldwide and its member agencies survey technology business leaders and senior technology executives, measuring the sentiments and confidence levels of professionals in the sector. This year 664 respondents participated, a record response rate. The study was conducted via the internet and field work was carried out in January and February of 2011.
About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com