Mixed Attitudes to Corporate Blogging by Technology Executives - Eurocom Worldwide Survey
PR network sees challenges and opportunities in corporate blogging
A new survey of senior international technology executives finds mixed attitudes to corporate blogging. The survey by Eurocom Worldwide - the Global PR Network - in association with its member agencies worldwide finds that only a third (33%) of tech companies surveyed have a corporate blog. The majority (63%) do not.
“Bloggers are increasingly seen as an important and influential audience but many technology companies seem reluctant to blog themselves,” commented Eurocom Worldwide Network Director Mads Christensen
The main reason that technology companies are reluctant to embrace blogging according to the survey is that it is too time consuming which is cited by 36%. A third (33%) don’t see a value in blogging. One in five hasn’t thought about it while 12% fear a negative reaction.
The main reason for corporate blogging according to the Eurocom Worldwide survey is to improve interaction with customers, cited by 51% of those who do blog. 23% blog to participate in industry debates and issues. 14% say they blog to help raise corporate profile while 11% blog to boost Search Engine Optimisation (SEO).
“The interactive nature of Web 2.0 and social media is causing huge challenges for all organisations including tech firms as they adapt to the new environment for communicating with customers,” said Network Director Mads Christensen. “This is providing major opportunities for the PR industry which is best positioned to advise on the open and transparent conversation which the Internet demands.”
The overwhelming majority of senior executives surveyed (76%) say that Search (eg through Google, Yahoo etc) is the most important development in marketing in the last ten years. The survey was carried out in January and February of 2009 and covered 335 senior level technology executives with a broad international spread.
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About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com