Network Blogs & Interviews

Interview between Rostislav Stary, partner at Eurocom Worldwide’s Czech member agency Konektor, and Daniel de la Cruz, founder of Polymensa, about the importance of trust in PR teams.

Mike Maynard, owner of Napier in the UK and Deputy Chairman of Eurocom Worldwide, describes 11 crucial B2B communications trends for 2024. For this blog he received input and advice from his colleagues at Eurocom Worldwide from around the world.

Creating unique social profiles for industrial brands that engage audiences and boost sales is a challenge. Khushboo Bhatia shares insights on enhancing social media campaigns.

Sustainability, environmental pressures, and digitalization are drastically changing the conversations our clients are having with their customers and suppliers on the tradeshow floor. Lynn Erasmus, Operations Director at EMG, explains how communicators must pivot to meet the challenges and opportunities of building brands in this environment.

Leah Nurik, CEO of our member Gabriel Marketing Goup in the US, raises the question how emerging technologies like ChatGPT integrate with human expertise and experience and where does AI functionality end and the value of the human touch begin.

Eurocom Worldwide's member agency Napier in the UK has become an employee-owned business. We have interviewed Mike Maynard, Managing Director of Napier, about the reasons for this major step.

Eurocom Worldwide interviewed Zsofia Balatoni, co-founder and CSO of Rothman Asia in Singapore, about her first-hand experience with building up a PR network in Southeast Asia.

Facebook’s change to Meta is more than just a rebranding – it’s a move towards leveraging current and future technology. Kim Lommaert of EMG in Benelux explains what that means for B2B marketing.