Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

http://www.emgchina.com

http://www.emgchina.com

EMG China
Shanghai, Beijing
China
Tel: 0086 21 5887 8007
http://www.emgchina.com

EMG opened its offices in Shanghai in 2004, and over the past 10 years has built a reputation as the leading international communication consultancy specialised in industrial (B2B) media relations and marketing communications operating in China. Key to our success is a deep understanding of technical/industrial markets and how to reach out to target audiences in sectors such as automation, chemicals, construction, energy, packaging, marine, materials and processing and related vertical markets, EMG has built its business on developing integrated marketing communications programmes for international organisations.



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