Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD


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Innovarte Comunicaciones
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Founded in 2012, Innovarte Comunicaciones is a communications agency located in Bogota with operational capacity all over the country. We work with a highly professional team, committed, responsible and creative, providing customers different communication solutions tailored to their needs, align corporate objectives while building brand and improving reputation. Our portfolio of services includes among others, Communications Strategic Planning, Coaching, Public Relations, Sales and Customer Service Training, Events, Relationships with media and free press, Advice on image and personal protocol, Spokespersons Training and Crisis Management. Innovarte Comunicaciones belongs to the LatamPR Network.

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