Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.bcom.ru

www.bcom.ru

Business Communications Agency
Moscow
Armenia, Israel, Russia, Ukraine
Tel: +7 (495) 660-9208
www.bcom.ru

Business Communications Agency is a full-service Russian communications company founded in February 2000. The agency offers a full range of communications services in Russia, CIS countries and Israel including PR, Social Media, all types of events, customer trips abroad, large exhibitions with booth building and promotion actions, marketing and loyalty programs, sales support, telemarketing and direct marketing, advertising including TV, radio, on- and offline media, in- and outdoor. Business Communications Agency has been a member of the global PR network Eurocom Worldwide since 2003.



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