Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.visioncomm.eu

www.visioncomm.eu

Vision Communications
Budapest
Hungary
Tel: +36 1 457 8200
www.visioncomm.eu

Vision Communications was established in 1999 in Budapest as an integrated communications counselling company. During the past 17 years Vision became one of the most acknowledged PR agencies in the Hungarian market. The mission of the agency is to provide specialized professional business-to-business marketing and communication services to its clients. The experienced professional team has outstanding business as well as personal relationships with the opinion driving media people, the leaders of the local business community and the decision makers within the administration. Vision Communications offers profound experience and capabilities with international PR campaigns through its network partner Eurocom Worldwide.



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