Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.comma.in

www.comma.in

Comma Consulting
New Delhi
India
Tel: +911141098600
www.comma.in

Founded in 2005, Comma Consulting is a public relations firm that operates at the cutting edge of today’s modern, pulsating India. We are where the action is: financial services, television and media, business process outsourcing, digital music, music publishing and licensing, telecom, intellectual property rights, homegrown brands, urban development, tourism, infrastructure and power, sports, global marketing, governance and foreign policy. Clients choose Comma for the breadth and depth of understanding across verticals. Comma B2B is the firm’s newest strategic business initiative. Sensing the opportunities posed by government policies to encourage manufacturing and the concomitant focus on the growth of SMBs. Comma B2B is staffed by young professionals with international credentials and wide ranging local experience.



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